As he careens across the state in the final hours before tomorrow's special election, Republican candidate for U.S. Senate Scott Brown launched his final campaign effort, a "Voter Bomb."
It was Brown's $1.3 million "money bomb" that helped catapult him to the top of the polls last Monday, and a "Voter Bomb" on that scale could place him in the U.S. Senate.
In a message to members of the Brown Brigade, Brown campaign political director Peter Fullerton described the mechanics:
As an aside, I have spent a lot of time praising Brown's media advisers for their great ads, but a tremendous amount of credit also goes to his field team and social media team for the work they have done to create events and images like this one:
What's been really interesting about the Brown campaign over the past few months is the amazing strides they have made through grass-roots advocacy - usually the specialty of Democrats. From the launch of the Brown Brigade ( 6,620 members and counting), the use of Twitter ( 10,772 followers), Facebook (83,445 fans - compared to 15,539 for Coakley), YouTube, and new political tools like the Money Bomb and Voter Bomb, Brown has been connecting with individual, tech-savvy voters like no Massachusetts Republican ever has before.
Above all, he and his team have generated excitement about his candidacy. In about twenty eight hours we will know if that excitement was enough for victory.
It was Brown's $1.3 million "money bomb" that helped catapult him to the top of the polls last Monday, and a "Voter Bomb" on that scale could place him in the U.S. Senate.
In a message to members of the Brown Brigade, Brown campaign political director Peter Fullerton described the mechanics:
Here is how it works: Go to the website: www.TheVoterBomb.com and tell Scott Brown right now how many voters you will personally ensure show up and vote on Tuesday January, 19th.
This means you are saying you will be responsible for verifying that your friends and fellow supporters actually voted.
That might mean you personally take your voters to the polls. It might mean you just call or email them to verify they voted. Either way, you are responsible for verifying that your network voted for Scott Brown on January, 19th.
It is that simple. We will keep a running tally so that you can see how many other people just like you have also joined the The Voter Bomb.
Do not let up.The site itself is very interesting, as it tracks the number of committed voters in each county. If those numbers keep growing, so do Brown's chances of winning tomorrow.
As an aside, I have spent a lot of time praising Brown's media advisers for their great ads, but a tremendous amount of credit also goes to his field team and social media team for the work they have done to create events and images like this one:
What's been really interesting about the Brown campaign over the past few months is the amazing strides they have made through grass-roots advocacy - usually the specialty of Democrats. From the launch of the Brown Brigade ( 6,620 members and counting), the use of Twitter ( 10,772 followers), Facebook (83,445 fans - compared to 15,539 for Coakley), YouTube, and new political tools like the Money Bomb and Voter Bomb, Brown has been connecting with individual, tech-savvy voters like no Massachusetts Republican ever has before.
Above all, he and his team have generated excitement about his candidacy. In about twenty eight hours we will know if that excitement was enough for victory.
